top of page

Customer development is a process created by entrepreneur and author Steve Blank, which involves a systematic approach to understanding the needs and preferences of potential customers.


The customer development process is designed to help entrepreneurs minimize risk by validating their ideas and assumptions before investing significant resources in product development and marketing. By systematically testing and refining their product or service based on customer feedback, entrepreneurs can create a product that is better suited to the needs of their target market, and increase the likelihood of success.

Customer Development Manifesto

bottom of page